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As advertisers start to recognize mobile ads are completely different animal than PC ads,...

As advertisers start to recognize mobile ads are completely different animal than PC ads, they're getting more comfortable with the medium. Understanding what a user is interested in buying when away from home, and recognizing users are more likely to research certain products than buy them over their phones, are seen as two tricks of the trade. Facebook and Pandora are both seeing their mobile ad sales ramp, though Google is still easily the market's leader. (also: I, II)
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