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Are e-readers the modern equivalent of the harpsichord? Sales have plunged as consumers decide...

Are e-readers the modern equivalent of the harpsichord? Sales have plunged as consumers decide reading e-books on a tablet is an acceptable alternative: a Pew survey found less than 1/4 of Americans under 30 who read e-books do so using an e-reader, and IHS iSuppli recently cut its 2014 shipment forecast by 2/3. Amazon (AMZN) and Barnes & Noble (BKS) are counting on front-lit devices such as the Kindle Paperwhite and Nook Glowlight to prop up demand - the Paperwhite is off to a good start.
Comments (3)
  • Do people under 30 read? ;-)
    29 Oct 2012, 03:19 PM Reply Like
  • Yes, we read a ton thanks to the internet.

     

    Anyway, back to the story above: I would never buy an e-reader because I would rather own a tablet that performs the same function and more. I don't know if 100% of my fellow North Americans will eventually conclude the same thing, but I'm guessing more than 75% will.
    30 Oct 2012, 04:23 AM Reply Like
  • Wait till you get get closer to 40 and your eyes start to hurt from staring at a LCD screen for 12 hours. Reading on your mobile's AMOLED 4.8 inch screen also is no fun (I have no idea how people read books on their Iphones).

     

    The whole problem stems from the fact that you are in effect staring at light bulbs for a long time.

     

    Reading on e-ink is pure pleasure by comparison.

     

    E-ink may not grow too much (unless they really innovate with faster refresh and better color e-ink screens), but will remain a solid niche player for the older generation.

     

    I seriously believe there is an underserved market for larger screen e-ink devices such as 9.7 and higher(after Kindle DX was shut down, only a few minor players remain) and above that is being held back slow moving e-ink research and fast moving tablet market.

     

    Companies must think, why invest uncertain RnD money in clunky e-readers, when tablets are selling like hotcakes.
    31 Oct 2012, 06:57 AM Reply Like
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