) is throwing its weight behind NFC-based mobile payments: the carrier has reached deals
with mobile commerce tech provider CorFire and SIM card maker Gemalto to develop an NFC mobile wallet service that will be offered by the carrier's European units next year. Working in Vodafone's favor is the fact many mobile payments pioneers, such as Square
, and Google
, are currently focusing on the U.S. But consumer enthusiasm for NFC has been very limited so far.