Rackspace (RAX) has already said it's trying to differentiate its OpenStack cloud infrastructure...

|About: Rackspace Hosting, Inc. (RAX)|By:, SA News Editor

Rackspace (RAX) has already said it's trying to differentiate its OpenStack cloud infrastructure services from Amazon Web Services' (AWS) cheaper offerings via performance and customer service. With the upcoming arrival of Rackspace's Hadoop big data service, user control can be added to that list: Rackspace boasts its service offers system-level control AWS is unwilling to provide. Many Amazon (AMZN) rivals have criticized AWS' "proprietary" architecture, but that hasn't done much to stop its growth.