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Google (GOOG) is apparently nearing a deal to buy Groupon and could pay up to $6B, more than...

Google (GOOG) is apparently nearing a deal to buy Groupon and could pay up to $6B, more than twice the whisper number, making this Google's largest acquisition ever and possibly a foolish one. Google is undoubtedly betting the fast-growing market of locally-tailored discounts will ultimately prove lucrative. (previously)
Comments (2)
  • Richard Mackenzie
    , contributor
    Comments (453) | Send Message
     
    I still don't see what the barriers to entry are for Google to just do this. Brand recognition is the only real head-start Groupon has, and Google just happens to have pretty good name recognition too. The technology is relatively simple (minor spin on existing Google mobile ad stuff, well understood, and been done).

     

    Anyone know WHY Google needs to buy their way into this business??? Especially at this price. The only reason I could come up with is to be "not evil" by wiping the floor with Groupon, but buying them out just to be nice guys...
    30 Nov 2010, 08:44 AM Reply Like
  • Hendershott
    , contributor
    Comments (1498) | Send Message
     
    I don't think Google wants Groupon just to do deal of the day health spa coupons. They clearly see much larger possibilities. I don't know about $6 billion but don't underestimate Google's business acumen. Google has become a $25 billion revenue business in a very short time.
    3 Dec 2010, 08:36 PM Reply Like
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