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Baidu's (BIDU) mobile search traffic grew 25% Q/Q and 110% Y/Y in Q3, the company disclosed in...

Baidu's (BIDU) mobile search traffic grew 25% Q/Q and 110% Y/Y in Q3, the company disclosed in its earnings call. However, it admitted PC traffic growth is "certainly not as exciting." Much like Google, Baidu sees higher ad prices for PC ads than mobile ads - the company says it's trying to narrow this gap by "enhancing efficiencies," educating ad buyers about mobile, and developing mobile-ready sites. Also, Baidu partly attributed a slowdown in ARPU growth to its signing up of SMEs with less spending power as customers.

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