Google's (GOOG) iOS search app has been updated to bear a much closer resemblance to Google Now,...

|By:, SA News Editor

Google's (GOOG) iOS search app has been updated to bear a much closer resemblance to Google Now, which was released earlier this year for Android. Many reviewers have declared Google Now, whose "cards" push personalized and location-specific information to users, to be superior to Apple's (AAPL) Siri. Yesterday, it received an Android update featuring new cards and voice commands. The more iOS users rely on Google's app for searches instead of mobile Safari, the less Google has to pay Apple in traffic acquisition costs.