More details on McDonald's (MCD) entry into the bagged coffee market: 1) The company starts a...

|About: McDonald's Corporation (MCD)|By:, SA News Editor

More details on McDonald's (MCD) entry into the bagged coffee market: 1) The company starts a massive advertising campaign in Canada to back the November 5th launch in the nation. 2) At stores, a free small coffee promotion is in full swing to help build the McDonald's coffee brand and keep Tim Hortons and Starbucks under pressure. 3) Though mum's still the word on potential plans for U.S. sales of bagged coffee, the restaurant chain took the steps to file wide patent protection with the USPTO for use of its McCafe brand.