Seeking Alpha

Starbucks (SBUX +10.7%) may have scored one of the biggest deals ever on LivingSocial when it...

Starbucks (SBUX +10.7%) may have scored one of the biggest deals ever on LivingSocial when it offered a $5 coupon for $10 worth of products back in September. Fast forward to yesterday's Q3 report (I, II, III) in which at least some of 1.5M coupon takers helped contribute to the healthy 7% same-store sales boost during the period. It might be a stretch, but did a $7.5M LivingSocial promotion help kickstart SBUX's market cap rise of close to $4B?
Comments (5)
  • I hate to say it but I <3 starbuck's its $5 / week I don't mind spending... and I'm paranoid about spending money.
    2 Nov 2012, 12:58 PM Reply Like
  • so you go there once a week?
    2 Nov 2012, 01:03 PM Reply Like
  • yeah maybe twice if I'm feeling really up to it.
    2 Nov 2012, 01:04 PM Reply Like
  • I just bought Starbucks' Holiday Chocolate Doors (6 of them) for Christmas Gifts...This is Really an Unusual Gift, and I Can't Wait to See It! YOU CAN'T BEAT STARBUCKS' COFFEE!
    3 Nov 2012, 05:54 AM Reply Like
  • I sit at Wendy's, across the street from SBUX and CMG. I have noticed a good deal of traffic pick up at SBUX. I also live in an area that is and will become colder. People like to gather around the Holiday Seasons. They like to discuss politics. They bring in their laptops,pads and smart phones to shop on line, and they like to do this at SBUX. I also have noticed a slip in traffic at Taco Bell and a pick up at CMG. DNKN would do better if Baskin/ Robbins dropped the price on ice cream cakes, 38. compared to 22. at Dairy Queen. They also could rent space at BBY. SBUX does this at TGT and there doesn't seem to be a problem with coffee spills on clothes etc. BBY would also do better if they rented space to a music shop who sells instruments and had local musicians perform, holding the customer within. One hedge fund was buying up SBUX at 41. 42. I have my eye on SBUX. I want to see how it trades 3,4 days out from the report. I also am watching TGT. Furniture companies, i.e.., PIR, TGT should do well especially if they are East coast heavily related. Also TV., appliances etc because of Sandy. MAS, AWI, LOW,DFS will do well also. Just remember Japan's misery, but also remember how growth shot up and came back down though. Check the charts. I will check out store locations for SBUX in correlation to the greater storm affect. i Had SBUX at 23. sold it at 26., another great mistake.Long TGT.
    3 Nov 2012, 09:17 PM Reply Like
DJIA (DIA) S&P 500 (SPY)