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Data warehousing provider Teradata (TDC) is buying cloud marketing services firm Aprimo for...

Data warehousing provider Teradata (TDC) is buying cloud marketing services firm Aprimo for $525M. Together, they'll offer integrated marketing analysis capabilities. (PR)
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  • M-P
    , contributor
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    It's an interesting move ... not sure sure I would have predicted the exact relationship ... but we see a lot of back-end players and others looking to grab some of the apps area - both cloud and on-premise. Would seem to be some cross-sell potential depending on customer entry point ... back-end led > move to front-office. Front-office start and then move to back-end. I think this will happen more going forward.
    22 Dec 2010, 08:17 AM Reply Like
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