A plan by Starbucks (SBUX +0.6%) to successfully grow from 600 stores to 1.5K stores in China by 2016 hinges on its ability to adapt the tastes of consumers to "bitter" coffee and come up with fruitier varieties. Other major challenges the company is taking on in the nation is how to appeal to the middle class with its restaurants considered expensive as well as creating a takeout business from ground zero.
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