Amazon Prime (AMZN) tests a new $7.99 per month option for users who don't want to pay the $79...

|By:, SA News Editor

Amazon Prime (AMZN) tests a new $7.99 per month option for users who don't want to pay the $79 annual membership fee. The company sees the lower upfront number potentially helping it compete against Hulu and Netflix (NFLX) with their own $7.99 pricing. If the strategy works, the company also lands more revenue per user in the long run.