Seeking Alpha

Amazon Prime (AMZN) tests a new $7.99 per month option for users who don't want to pay the $79...

Amazon Prime (AMZN) tests a new $7.99 per month option for users who don't want to pay the $79 annual membership fee. The company sees the lower upfront number potentially helping it compete against Hulu and Netflix (NFLX) with their own $7.99 pricing. If the strategy works, the company also lands more revenue per user in the long run.
Comments (2)
  • Windsun33
    , contributor
    Comments (4280) | Send Message
     
    I have both Hulu and Amazon Prime at home, and over the past few months Hulu has added a LOT more new content than Amazon has. In addition, Hulu has been adding a huge swath of new foreign movies and TV series from Asia and Latin countries.
    6 Nov 2012, 09:04 AM Reply Like
  • BlueVelvet
    , contributor
    Comments (41) | Send Message
     
    Perfect move. Love it!
    6 Nov 2012, 10:02 AM Reply Like
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