Seeking Alpha

This isn't Andy Warhol's Campbell's Soup anymore: Campbell Soup (CPB +0.7%) plans to reinvent...

This isn't Andy Warhol's Campbell's Soup anymore: Campbell Soup (CPB +0.7%) plans to reinvent itself with new digital marketing and social media campaigns aimed at widely promoting its large number of new products to younger audiences. To that end, the company hired Michael Senackerib as its new Chief Marketing Officer in a move SA author Scott Eymer says could be a "game-changer."
Comments (3)
  • Put it into silver tubes like Capri Sun and the kiddies can suck it out.

     

    Big winner.

     

    Nah. Not really.
    6 Nov 2012, 01:58 PM Reply Like
  • Now, if they could just make soup!
    6 Nov 2012, 02:07 PM Reply Like
  • "Game changer". What horseshit.

     

    "New digital marketing and social media ..."

     

    A-ha.
    6 Nov 2012, 03:09 PM Reply Like
DJIA (DIA) S&P 500 (SPY)