This isn't Andy Warhol's Campbell's Soup anymore: Campbell Soup (CPB +0.7%) plans to reinvent...

|About: Campbell Soup Company (CPB)|By:, SA News Editor

This isn't Andy Warhol's Campbell's Soup anymore: Campbell Soup (CPB +0.7%) plans to reinvent itself with new digital marketing and social media campaigns aimed at widely promoting its large number of new products to younger audiences. To that end, the company hired Michael Senackerib as its new Chief Marketing Officer in a move SA author Scott Eymer says could be a "game-changer."