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This isn't Andy Warhol's Campbell's Soup anymore: Campbell Soup (CPB +0.7%) plans to reinvent...

This isn't Andy Warhol's Campbell's Soup anymore: Campbell Soup (CPB +0.7%) plans to reinvent itself with new digital marketing and social media campaigns aimed at widely promoting its large number of new products to younger audiences. To that end, the company hired Michael Senackerib as its new Chief Marketing Officer in a move SA author Scott Eymer says could be a "game-changer."
Comments (3)
  • Wyatt Junker
    , contributor
    Comments (4503) | Send Message
     
    Put it into silver tubes like Capri Sun and the kiddies can suck it out.

     

    Big winner.

     

    Nah. Not really.
    6 Nov 2012, 01:58 PM Reply Like
  • Tack
    , contributor
    Comments (12761) | Send Message
     
    Now, if they could just make soup!
    6 Nov 2012, 02:07 PM Reply Like
  • wjbrown2003030
    , contributor
    Comments (39) | Send Message
     
    "Game changer". What horseshit.

     

    "New digital marketing and social media ..."

     

    A-ha.
    6 Nov 2012, 03:09 PM Reply Like
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