The box office take for the world's 50 biggest grossing concert tours tumbled 12% in 2010; in...

|By:, SA News Editor

The box office take for the world's 50 biggest grossing concert tours tumbled 12% in 2010; in North America, the drop was 15%. Fans' tolerance for rising ticket prices - the average ticket costs $76.69 - appears to have waned, and the industry continues to lean heavily on aging acts. Live Nation's (LYV -0.4%) Michael Rapino vows to reduce prices: "We know that if you lower the price, they'll come."