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McDonald's (MCD) announces comparable store sales fell 1.8% in October, with U.S. participating...

McDonald's (MCD) announces comparable store sales fell 1.8% in October, with U.S. participating in the downward trend with a 2.2% dip for the month. The Asia/Pacific, Middle East and Africa segment saw a 2.4% decline in comparable sales, while Europe fell 2.2% with strength in the U.K. preventing further erosion. The company cites "heightened competitive activity" in the U.S. as a force, but questions on the execution of McDonald's value proposition are sure to be raised. MCD -0.9% premarket. (PR)
Comments (2)
  • This is a bellwether....if families are cutting out McDonalds..they are cutting expenses
    8 Nov 2012, 08:33 AM Reply Like
  • Or..... maybe the MCD part of the family budget is getting shift to Subway, BKW, YUM, WEN, CMG or PNRA etc

     

    My concern is whether this is a temporary blip or a problem with execution by management. MCD is not an island and competition exists.
    8 Nov 2012, 09:03 AM Reply Like
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