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Shares of Green Mountain Coffee Roasters (GMCR) start to pick up steam, now up 4.1% premarket....

Shares of Green Mountain Coffee Roasters (GMCR) start to pick up steam, now up 4.1% premarket. In the Rivo vs. Verismo debate it looks like the company has at least one advantage it can push with its machine using fresh milk instead of the powdered milk used by its rival's product.
Comments (5)
  • "At least one advantage?" What are the other Verismo advantages? The fresh milk difference is huge. No serious coffee drinker is going to prefer an expensive freeze dried pod of who knows what over simply reaching in the fridge and using fresh milk. I guess the Verismo can be used in places where somebody wants a powdered faux capiccino and a fridge isn't nearby, but that submarket is pretty small.
    8 Nov 2012, 11:46 AM Reply Like
  • I had been at Bloomingdale to test Nespresso from Nestle. The taste of cappuccino is good with 2% fat milk, comparable to Starbuck store. Rivo's compititor is not Verismo but Nespresso.
    8 Nov 2012, 01:28 PM Reply Like
  • The "real" espresso lovers will indeed go for the Nespresso and GMCR/Lavazza single serve solutions.
    Here in Australia (an espresso drinking country next to instant), Nespresso is the leader followed by Lavazza.
    New players entered the market in the last month with L'Or Espresso (compatible with Nespresso machines) and Gloria Jeans with the Caffitaly machine while there is also a "value" proposition from Expressi (sold by Aldi)
    8 Nov 2012, 05:16 PM Reply Like
  • The older model of "value" Expressi by Aldi sold in Australia for A$79 is almost the same sold by Starbuck as Versimo 580 for $199. US consumers pay more for the name.
    8 Nov 2012, 08:22 PM Reply Like
  • I got the taste of Latte from Verismo 580 at Bloomingdales. The Latte from Verismo 580 is not bad compared with Starbuck store. It is not easy to judge the taste since half of drink is milk. Bloomingdale started carrying Rio but no demo yet. Since Verismo cannot make cappuccino, there is no comparable between Verismo and Rio. Nespresso from Nestle is the one to compete with Rio. For value consumer, Rio is appealing with its price and per pod cost (you save money for dry milk pod). Nespresso is decent machine with cue design and is priced very aggressively. The consumer who buys Verismo is buying Starbuck brand name not the product and Starbuck does own many of these customers.
    12 Nov 2012, 11:30 AM Reply Like
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