at Investor's Business Daily (Thu, 6:32PM)
Heard at Kellogg's (K -0.2%) Analyst Day presentation: 1) Innovation will continue to be focus as a growth driver for North American business. 2) Operating profit should improve as input costs come under control. 3) Plans to tackle challenges presented by shoppers empowered with online and mobile tools by leveraging its unique understanding of consumer buying behavior. 4) On marketing, investments in digital and Hispanic market trending higher as TV and print shift lower. (webcast)
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