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Heard at Kellogg's (K -0.2%) Analyst Day presentation: 1) Innovation will continue to be focus...

Heard at Kellogg's (K -0.2%) Analyst Day presentation: 1) Innovation will continue to be focus as a growth driver for North American business. 2) Operating profit should improve as input costs come under control. 3) Plans to tackle challenges presented by shoppers empowered with online and mobile tools by leveraging its unique understanding of consumer buying behavior. 4) On marketing, investments in digital and Hispanic market trending higher as TV and print shift lower. (webcast)
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  • youngman442002
    , contributor
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    "Innovation will continue to be focus as a growth driver for North American business. "...this is how to make last years 16 oz package look the same as this years 12 oz package...
    8 Nov 2012, 12:48 PM Reply Like
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