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Under Armour (UA -3.5%) plans to open its first specialty Store in Baltimore next year with 8K...

Under Armour (UA -3.5%) plans to open its first specialty Store in Baltimore next year with 8K square feet showcasing its lines of men's, women's, and children's apparel. The bigger issue: The company is eyeing other locations in the mid-Atlantic region with an ultimate goal that could be to drive sales growth from its own retail footprint and cut out big box retailers.
Comments (1)
  • This is smart. Connected consumers use 'showrooming' techniques to find the best deal - probably whilst standing in those big box retailers. It appears that old model of wholesale through to retail cannot support the margins for too may links in the chain - witness what is happening in the CE market - where are those big box guys going? Down, I suspect.
    9 Nov 2012, 05:20 AM Reply Like
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