Starbucks (SBUX -1.8%) plans to continue selling coffee at premium prices despite wholesale...

|About: Starbucks Corporation (SBUX)|By:, SA News Editor

Starbucks (SBUX -1.8%) plans to continue selling coffee at premium prices despite wholesale input costs that have dropped off dramatically over the last year. Edward Jones analyst Jack Russo says the power of the Starbucks brand is elevated enough that consumers will pay up, although he warns $5 for a cup of joe might be the level where the company finally sees a bit of pushback.