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Quick take on Apple/HTC: If the deal reflects a new willingness by Apple to make peace with...

Quick take on Apple/HTC: If the deal reflects a new willingness by Apple to make peace with Android OEMs, it's likely for one or more of the following reasons. 1) Apple realizes its costly legal war has done little thus far to halt Android's share gains, or to cripple iPhone rivals. 2) Apple is aware its lawsuits are hurting its image in some circles. 3) Apple realizes it could reap a windfall from Android royalties. For example, a royalty of $10-$15/device (on par with what Microsoft is reportedly charging) could yield over $5B/year, given activation trends.
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Comments (18)
  • drrjv
    , contributor
    Comments (53) | Send Message
     
    Didn't Apple already offer licenses to Samsung, before that trial began?
    11 Nov 2012, 01:54 PM Reply Like
  • SA Editor Eric Jhonsa
    , contributor
    Comments (856) | Send Message
     
    Back in 2010, they offered a license at a cost of $30/smartphone and $40/tablet, easily more than what any other big IP holder (Qualcomm, Microsoft, etc.) is charging.

     

    But in July of this year, Apple was asking for about $31/device for a much smaller number of patents.

     

    http://bit.ly/SFHAi8

     

    The deal with HTC seems to cover more patents, given all outstanding lawsuits are being dismissed. And if HTC is being honest about the lack of a material financial impact, the royalty rate is probably lower.
    11 Nov 2012, 05:20 PM Reply Like
  • donklos
    , contributor
    Comments (45) | Send Message
     
    You've got to protect your turf even if it affects image. I feel Apple has terrible PR. They need to get pro-active, be on the offense and stop waiting for events to occur that put them behind and on the defense. Apple needs to start showing the world what good they are doing with their profits and with their brain power besides hoarding money and looking like someone who is pillaging the landscape. They should not be humble with their bragging about the good they are doing.
    11 Nov 2012, 02:03 PM Reply Like
  • css1971
    , contributor
    Comments (870) | Send Message
     
    4. The obvious one. Apple realises that HTC is better where it is in place as a competitor to Samsung.
    11 Nov 2012, 02:31 PM Reply Like
  • rocback
    , contributor
    Comments (1016) | Send Message
     
    You left out one important additional incentive for Apple. Granting HTC patents on phones Apple doesnt really compete with but Samsung does has the double benefit of making money for Apple on royalties on the lower priced phones it does not compete with while making life miserable for Samsung on phones HTC DOES compete with. Its the best of both worlds for Apple. A brilliant move.
    11 Nov 2012, 02:44 PM Reply Like
  • iknow777
    , contributor
    Comments (32) | Send Message
     
    Stp picking ,your bleeding to death. $500--stock split then you will be on the road to recovery as long as you lose the pervasive arrogance
    11 Nov 2012, 03:41 PM Reply Like
  • Camden
    , contributor
    Comments (1339) | Send Message
     
    I do not see this as a NEW willingness by Apple. Apple has made many such agreements before. This is much more likely a submission to terms by HTC due to the realization that it was losing any chance to win against Apple and it was far more advantageous to settle.
    11 Nov 2012, 03:54 PM Reply Like
  • Camden
    , contributor
    Comments (1339) | Send Message
     
    Apple wanted to settle more than put HTC out of business. It wants to show the courts that it is trying to protect its I.P. not its competitive advantage.
    11 Nov 2012, 04:20 PM Reply Like
  • Lochias
    , contributor
    Comments (154) | Send Message
     
    And its offer to Samsung didn't do that?
    11 Nov 2012, 05:10 PM Reply Like
  • SA Editor Eric Jhonsa
    , contributor
    Comments (856) | Send Message
     
    It's Apple's first deal with a smartphone vendor covering the use of its design/software patents for Android devices, and with a fairly big one as well (even if HTC isn't in the same league as Samsung).

     

    I think it's pretty significant. Hopefully we'll get some more detail on the terms in the near future.
    11 Nov 2012, 05:27 PM Reply Like
  • warrenrial
    , contributor
    Comments (559) | Send Message
     
    Apple with never cripple Samsung.
    11 Nov 2012, 05:01 PM Reply Like
  • jocca
    , contributor
    Comments (244) | Send Message
     
    Samsung will cripple itself. Today my blue ray Samsung player and my Samsung DVD players broke down. The Blue Ray unit is barely a year old and I do not even know where to send it out to fix.
    12 Nov 2012, 03:22 AM Reply Like
  • OptionManiac
    , contributor
    Comments (3342) | Send Message
     
    My samsung dishwasher is a piece of crap.
    12 Nov 2012, 06:22 PM Reply Like
  • Piero A.
    , contributor
    Comments (336) | Send Message
     
    My Samsung TV is poor quality for $2000. Display separated from the frame and there is a 1" gap between them.
    13 Nov 2012, 02:02 AM Reply Like
  • Lochias
    , contributor
    Comments (154) | Send Message
     
    And its offers to Samsung, Nokia, and Microsoft didn't do that?
    11 Nov 2012, 05:11 PM Reply Like
  • OptionManiac
    , contributor
    Comments (3342) | Send Message
     
    Job's ego is no longer in the way.
    11 Nov 2012, 07:47 PM Reply Like
  • Joe Dirnfeld
    , contributor
    Comments (1128) | Send Message
     
    Everybody in the world knows that all oriental companies do is copy copy copy . I have yet to see an original design from japan in anything going back to 1965. The same follows from the others trying to emutate Japan.
    12 Nov 2012, 07:45 AM Reply Like
  • dab3z
    , contributor
    Comments (312) | Send Message
     
    I'd like to see market currents remain factual and not stabs in the dark at why things happen.
    12 Nov 2012, 08:00 AM Reply Like
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