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Coca-Cola (KO) revamps its website it what it calls the most ambitious digitial project the...

Coca-Cola (KO) revamps its website it what it calls the most ambitious digitial project the company has even taken on. The refreshed web site will offer articles in a magazine-style format covering entertainment, the environment, health and sports, and more in a news format. The company isn't specific on the cost of the venture, but notes it will be a "multimillion-dollar effort over multiyears."
Comments (2)
  • User 521108
    , contributor
    Comment (1) | Send Message
     
    What a way to play off your strengths of brand name identity and market demographics to continue to expand growth.
    12 Nov 2012, 12:06 PM Reply Like
  • Adoptsalot
    , contributor
    Comments (50) | Send Message
     
    What a waste.
    Is anyone really going to go to a Coke website for info about health, environment, sports???
    Maybe an employee... but the rest of the world?
    What a waste.
    12 Nov 2012, 12:58 PM Reply Like
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