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While the weak same-store sales of McDonald's (MCD) furrows the brows of investors, SA author...

While the weak same-store sales of McDonald's (MCD) furrows the brows of investors, SA author John Gordon gives the company a rather simple directive. Fix the reporting. Gordon notes the company's use of a calendar month - instead of a fixed fiscal year format of 13 period of 28 days - creates more stress than necessary. As for those nervous McDonald's investors, he calmly notes a quick comparison of the restaurant chain's five year compound average growth rate of sales leaves Burger King and Wendy's in the dust.
Comments (3)
  • barleycapital
    , contributor
    Comments (157) | Send Message
     
    Hear hear, the reporting needs to be sorted please!
    12 Nov 2012, 09:07 AM Reply Like
  • Lakeaffect
    , contributor
    Comments (996) | Send Message
     
    When I see the calories posted on the menu, it makes me buy less. Don't know about anyone else.
    12 Nov 2012, 09:11 AM Reply Like
  • Remyngton
    , contributor
    Comments (354) | Send Message
     
    blame the numbers ... or Bush , always works
    12 Nov 2012, 09:16 AM Reply Like
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