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While the weak same-store sales of McDonald's (MCD) furrows the brows of investors, SA author John Gordon gives the company a rather simple directive. Fix the reporting. Gordon notes the company's use of a calendar month - instead of a fixed fiscal year format of 13 period of 28 days - creates more stress than necessary. As for those nervous McDonald's investors, he calmly notes a quick comparison of the restaurant chain's five year compound average growth rate of sales leaves Burger King and Wendy's in the dust.
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