With its giant Starbucks deal having recently gone live, Square boasts it's now handling...

|By:, SA News Editor

With its giant Starbucks deal having recently gone live, Square boasts it's now handling transactions at a $10B/year run rate, up from $8B/year in September and $6B/year in June. Everyone from PayPal to Groupon to Bank of America (there has to be a joke in there somewhere) is now taking aim at Square, but the startup's mindshare, unmatched cash turnaround time, and value-added services such as Square Register, Square Wallet, and Pay With Square make it tough to dethrone.