Broadcast news: Fresh data on the habits of TV viewers trashes the idea brought up by industry...

|By:, SA News Editor

Broadcast news: Fresh data on the habits of TV viewers trashes the idea brought up by industry execs (conference calls: DIS, CBS, NWS) that the declining number of live viewers of TV shows is a result of digital video recorders after both mediums showed generally comparable falloffs in audiences over a month-long period. A more likely reason for the strengthening trend of sagging ratings is the lure of video on demand and Internet content options.