Demand Media (DMD -2.6%) enjoyed a successful first day of trading, but investors should think...

|By:, SA News Editor

Demand Media (DMD -2.6%) enjoyed a successful first day of trading, but investors should think twice before jumping in, Heard On The Street says. Google's (GOOG) new algorithms to downgrade low-quality content will hurt Demand's search results, accounting tricks have held down reported losses, and the CEO seems to court trouble.