Intel (INTC) is paying PC audio hardware vendor Creative $20M to license graphics processor IP...

|About: Intel Corporation (INTC)|By:, SA News Editor

Intel (INTC) is paying PC audio hardware vendor Creative $20M to license graphics processor IP held by its ZiiLabs division (once known as 3DLabs), and $30M to acquire ZiiLabs' engineering assets. The purchase could bolster the competitiveness of the integrated GPUs found within Intel's PC and mobile processors - while the company has generally held a PC CPU performance edge against AMD, its GPU performance has trailed.