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Shares of Zipcar (ZIP +9.4%) pop with an upgrade from Goldman Sachs to Buy from Neutral on the...

Shares of Zipcar (ZIP +9.4%) pop with an upgrade from Goldman Sachs to Buy from Neutral on the books. The firm cites the growing reach of Zipcar across the U.S. and now into Canada, Spain, and the U.K. The buzz from college campuses of late is Zipcar is the option that resonates with students despite efforts by Hertz and Avis to cut in.
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