Is competition forcing SAP to lower its maintenance contract pricing? Cowen's Peter Goldmacher...

|About: SAP AG (SAP)|By:, SA News Editor

Is competition forcing SAP to lower its maintenance contract pricing? Cowen's Peter Goldmacher reports SAP has been offering big discounts for the high-margin contracts to clients looking to cut IT spending and "evaluating lower cost alternatives." Cloud vendors have long pitched the ability to avoid giant maintenance contracts as a selling point for their software. Their apps have already taken a decent chunk of the CRM and HR software markets, and (in some areas) are beginning to make inroads in SAP's core ERP software market.