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At least someone has faith in J.C. Penney (JCP): Director Javier Teruel bought $2M worth of...

At least someone has faith in J.C. Penney (JCP): Director Javier Teruel bought $2M worth of shares on Nov. 16 in the largest JCP buy in years. Teruel’s consumer goods background as an exec at Colgate Palmolive makes him an appealing buyer, says, and his membership on the boards of SBUX and NLSN allows him to gather important consumer behavioral insights.
Comments (7)
  • Ggorman
    , contributor
    Comment (1) | Send Message
    Understand that turning around a business in this shape isnt easy and doesnt happen overnight. Targeting new customers and changing almost the entire store merchandise assortment is quite a challenge. But in this case necessary!


    Of course the accountants will DOOMSDAY any such venture as it takes too long to recover and turn around the investments.


    And know that such department store layout and planning concepts with many small shops and individual brands are the common place in China and Asian countries. So this concept has roots and shows success in many ways.


    Give it time and show patience!
    20 Nov 2012, 05:39 PM Reply Like
  • Mike Sieber
    , contributor
    Comments (15) | Send Message
    I agree the concept is common place in Asian countries. Every time I walk into a Robinson's in Thailand I say to myself this is what JCP wants to do. Now that being said I do not know how well Robinson's is doing. The concept seems to promote having a lot of customer service and I suppose that is because some company stores supply employees as well as pay for space.
    21 Nov 2012, 06:01 AM Reply Like
  • Bob Haller
    , contributor
    Comments (108) | Send Message
    JC Penney had RECORD PROFITS in 2010.....


    So just why did penneys need reinventing?
    20 Nov 2012, 06:43 PM Reply Like
  • Shippingfan
    , contributor
    Comments (15) | Send Message
    Checking the RSI, J.C.Penny is oversold. JCP recently reported a loss of $521 million. However, their marketing efforts, spruced up stores and sticking with well known brands should help them recover. They could up their inventory to give more choice to the consumer. Take a hint from Costco, Walmart, Kohls and others who are doing better in a tight retail market. I bought in yesterday and will add in small increments to my account. (Author served on two Fortune 50 boards for years.)
    20 Nov 2012, 07:47 PM Reply Like
  • bsharks26
    , contributor
    Comments (189) | Send Message
    Visited the KOP location yesterday. The decorations are actually nice (reminds me of target). The prices were actually good. I got a nice zip up sweater for $30. I'm bearish o. jCP but I was impressed. The Levi's jean bar was cool. If they offered one coupon a month, it would be a huge success.
    21 Nov 2012, 07:49 AM Reply Like
  • JaneyDoe
    , contributor
    Comments (11) | Send Message
    I agree their inventory needs to be stepped up but this is always a problem with small shops such as they are implementing, limited space per shop equals limited availability of sizes and selection. From what I have seen of Johnson he won't budge on coupons, he has said Black Friday is the one sale they will have per year.
    21 Nov 2012, 12:18 PM Reply Like
  • bsharks26
    , contributor
    Comments (189) | Send Message
    Bob--3rd quarter of 2010 saw small comp increases and a drop in margin from 40.6 to 39 and increases in inventory over 6%.
    22 Nov 2012, 09:01 AM Reply Like
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