Ford's (F) ability to avert bankruptcy and its recovery are due to its "One Ford" strategy in...

|About: Ford Motor Company (F)|By:, SA News Editor

Ford's (F) ability to avert bankruptcy and its recovery are due to its "One Ford" strategy in which it sells the same products globally. However, the policy has had mixed success in China, where GM and VW dominate by selling cars that cater to local tastes. One problem is that Ford's cars are expensive, although the company is developing a "Value B" sub-$10,000 compact. Still, Ford's David Schoch worries that the company isn't moving fast enough.