Black Friday sales slipped 1.8% to $11.2B, research firm ShopperTrak estimates, although traffic...

|By:, SA News Editor
Black Friday sales slipped 1.8% to $11.2B, research firm ShopperTrak estimates, although traffic rose 3.5% to 307.7M store visits. One reason for the revenue decline is that Thanksgiving openings took some of the Black Friday sales away, as did retailers offering early deals on their Web sites. Another factor might have been the constant adjusting of prices by retailers as they tried to match or undercut each other.