BTIG's Richard Greenfield has joined Bernstein's Carlos Kirjner in upgrading Facebook (FB +6.8%)...


BTIG's Richard Greenfield has joined Bernstein's Carlos Kirjner in upgrading Facebook (FB +6.8%) - the actions have driven shares above $25 for the first time since August. Greenfield, who now rates Facebook a Neutral, predicts Facebook's efforts to stuff its news feed with ads - something he still sees hurting the user experience - will help deliver Q4 revenue of $1.55B, above a $1.49B consensus. Kirjner, meanwhile, thinks the success of Facebook Exchange will slow down the pace at which PC ad sales drop.

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Comments (3)
  • trader2009
    , contributor
    Comments (456) | Send Message
     
    Penny stock with a dollar sign in front of it.
    26 Nov 2012, 01:40 PM Reply Like
  • Alpozin
    , contributor
    Comments (17) | Send Message
     
    I use Facebook on a daily basis and i feel that ads that i see on both desktop and mobile platform are very effective. big ad block is right in the middle of the screen and it does not bother eyes. they are also effectively targeting ads to different demographics with all the information they have from the users.
    26 Nov 2012, 02:26 PM Reply Like
  • Ford289HiPo
    , contributor
    Comments (1050) | Send Message
     
    FB should be in the pink sheets.
    26 Nov 2012, 04:45 PM Reply Like
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