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Starbucks (SBUX -0.8%) will employ a strategy in China much different than the quick-stop,...

Starbucks (SBUX -0.8%) will employ a strategy in China much different than the quick-stop, kiosk-look of stores in the U.S. Products will be tailored to local tastes and square footage at outlets will be increased to promote comfort. Analysts see the company walking a bit of a tightrope with the cachet of its brand a critical part of the company's success in the U.S. in passing off premium prices to consumers willing to lap them up.
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Comments (1)
  • dividend_growth
    , contributor
    Comments (2896) | Send Message
     
    Basic Starbucks coffee in China costs RMB 17, or close to $3.

     

    Identical coffee costs $1.55 in US stores.

     

    US household income is still 5 times that of China.
    26 Nov 2012, 03:26 PM Reply Like
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