Shares of Green Mountain Coffee Roasters (GMCR) head into the release of the firm's FQ4 earnings...
Nov 27 2012, 08:23 ET
Shares of Green Mountain Coffee Roasters (GMCR) head into the release of the firm's FQ4 earnings with a nice little head of steam, up 16.5% over the last five trading sessions. Although plenty of bears are still around to rain on GMCR's parade, the company has navigated the loss of its K-Cup patent exclusivity and the entry of Starbucks' Verismo machine into the market with less turmoil than expected. While earnings are in focus, traders will also pay close attention to the firm's conference call for clues as to the direction new CEO Brian Kelley may take the firm. (earnings preview)