Though Cyber Monday sales were strong, social media didn't have much to do with it, if Adobe's...
Though Cyber Monday sales were strong, social media didn't have much to do with it, if Adobe's figures are right. The company estimates only 2% of visits to online retailers yesterday came via social media referrals. Facebook (FB) clearly has some work to do if it wants to live up to hopes it will eventually become a major source of e-commerce referral activity. On the other hand, Adobe believes 22% of purchases were made via mobile devices (up 100% Y/Y). (previous)
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