Though Cyber Monday sales were strong, social media didn't have much to do with it, if Adobe's...

|By:, SA News Editor

Though Cyber Monday sales were strong, social media didn't have much to do with it, if Adobe's figures are right. The company estimates only 2% of visits to online retailers yesterday came via social media referrals. Facebook (FB) clearly has some work to do if it wants to live up to hopes it will eventually become a major source of e-commerce referral activity. On the other hand, Adobe believes 22% of purchases were made via mobile devices (up 100% Y/Y). (previous)