For months, J.C. Penney (JCP) turned up as the #1 result on Google (GOOG) queries for dozens of...

|About: J.C. Penney Company Inc. (JCP)|By:, SA News Editor

For months, J.C. Penney (JCP) turned up as the #1 result on Google (GOOG) queries for dozens of items, even beating out Samsonite in a search for ... Samsonite. The NYT delves into the shady world of search engine optimization as well as the man in charge of policing it, Google's powerful Matt Cutts.