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Apple (AAPL) has fired the manager behind the mapping software which put a cloud over the iPhone...

Apple (AAPL) has fired the manager behind the mapping software which put a cloud over the iPhone 5 release, reports Bloomberg. Maps manager Richard Williamson was let go by Senior VP Eddy Cue, who recently was put in charge of Maps and Siri amidst a management shakeup that saw the departure of iOS chief Scott Forstall.
Comments (60)
  • Shoulda asked Siri if the Maps App was ready....
    27 Nov 2012, 01:33 PM Reply Like
  • the strange thing is that i've used Apple maps since i downloaded OS6 and it's been much better than MapQuest (also one that has audio). It's been right on for everything and my family has had the same experiences. So it must be certain parts of the country are better than others. or...they're fixing it really fast...something Apple is good at doing.
    27 Nov 2012, 01:43 PM Reply Like
  • I agree. I have been using the Maps app for weeks, and have not had any problems. Go figure.
    27 Nov 2012, 01:47 PM Reply Like
  • In many places it is good, but there were some obvious problems that even basic testing should have uncovered. It was definitely overblown but I'm not surprised somebody paid the price for the errors.
    27 Nov 2012, 01:52 PM Reply Like
  • My experience too--good product. Keep eyeballs in-house. Move had to be made. I like that Tim Johnson appears to be decisive. Long Apple and recently added more.
    27 Nov 2012, 01:55 PM Reply Like
  • The map has been very good in the US, even in Hawaii where I tried it recently. It was not ready for Ireland and Australia for sure. but it will get better as Apple gathers more data for these countries.
    27 Nov 2012, 01:56 PM Reply Like
  • Ditto here.
    27 Nov 2012, 02:54 PM Reply Like
  • Maps the more it's used, the better it will be.
    28 Nov 2012, 12:46 PM Reply Like
  • @molly


    "Maps the more it's used, the better it will be."


    This is sort of true.
    I believe you need to report errors for them to be corrected. Simply using the map doesn't improve it's accuracy.
    28 Nov 2012, 03:22 PM Reply Like
  • Yep, at a location (or you can press the screen and drop a pin), hit the blue arrow to the right, at the bottom right will be a "report problem" button.
    28 Nov 2012, 04:14 PM Reply Like
  • Let no good deed go unpunished.
    27 Nov 2012, 01:49 PM Reply Like
  • Perhaps Eddy Cue is equally culpable. This is a problem a jr. high schooler could have identified. Did the Apple QC process fail? That's a no brainer. In fact, every criticism of the new iPhone could have been predicted by jr. high kids. Oh, and don't underestimate the power of that demo in the cell phone category. They know that a larger screen is a good thing too. Hope you don't drop the ball on the next release Apple. You got a hall pass on this last one, but the next one better be a new paradigm or you'll regret it.
    27 Nov 2012, 01:51 PM Reply Like
  • they are doing just fine, go back to bed
    27 Nov 2012, 02:48 PM Reply Like
  • How can Eddy Cue be culpable? He was in charge of iTunes, the Apps store, and Apple's online store. This has to do with maps?
    27 Nov 2012, 09:53 PM Reply Like
  • dwilly - I love your quips. They make me laugh. :D
    27 Nov 2012, 11:15 PM Reply Like
  • It sounds as though the Senior VP took some time, examined the record of how things were done, asked questions, came to a conclusion, and the person responsible for Maps was let go. Just the sort of experience that any business might go through in identifying and resolving a performance and staffing issue.
    27 Nov 2012, 01:53 PM Reply Like
  • Supply constraints with Ipad mini, around 30% lower than expected.


    Supply constraints with iMac, will barely sell any this Q.


    Losing market share to Android in EU.


    Delays with iPhone5 launch in China.


    The map fiasco and scapegoating continues.


    It will be a miracle if Cook's sandbagging EPS will even be met.


    AAPL diehard bulls are set up to be slaughtered.
    27 Nov 2012, 01:58 PM Reply Like
  • never read the first one


    there was never any "supply constraints" for the iMac as they never said when they would sell it


    iphone 5 was introduced to the EU but optimized for US LTE which means much of Europe isn't able to use LTE in iphone 5, this is an apple problem
    27 Nov 2012, 02:34 PM Reply Like
  • Demand incredible


    Demand incredible


    attracting and keeping high margin customers - 92% approval rating from users/highest mobile spend etc. etc.


    China Mobile 2013


    "scapegoating" = accountability


    9-10X PE - cash
    see you in January!
    27 Nov 2012, 02:36 PM Reply Like
  • I feel sorry for people like you
    27 Nov 2012, 02:49 PM Reply Like
  • Sounds like you should get out of your armchair and find something productive to do. Geesh.
    27 Nov 2012, 03:14 PM Reply Like
  • "AAPL diehard bulls are set up to be slaughtered" - how does this relate to the news above? Seriously.
    27 Nov 2012, 02:00 PM Reply Like
  • @sduris


    It does not relate at all to the news, but saying it keeps his anti-AAPL posting ratio here on SA at the ratio of 23 out of 37; a serious effort!!!
    27 Nov 2012, 02:55 PM Reply Like
  • @Debutant - LOL!!!!!!
    27 Nov 2012, 06:10 PM Reply Like
  • Originally, upon hearing of the Maps debacle, I checked in my iPhone 4S once I had upgraded to iOS 6, and did find some peculiarities: The Metropolitan Museum of Art, at 1000 Fifth Avenue, was situated in the middle of Central Park - and directions to it took me all the way to the west side and into the park! And I live on Manhattan's East Side - just 6 blocks from the museum.


    But I have noticed that those directions have been corrected, and Maps guides you directly to the correct location.


    The only thing I really miss is the photo of the destination; Google was great at that. Although wasn't there some privacy issues with that?
    27 Nov 2012, 02:00 PM Reply Like
  • give them time
    27 Nov 2012, 02:50 PM Reply Like
  • There are some hilarious street view pics out there...
    28 Nov 2012, 07:46 PM Reply Like
  • Oh, and another thing, I have yet to have any maps issues whatsoever. Much ado about nothing...still.
    27 Nov 2012, 02:02 PM Reply Like
  • I finally had a maps issue, trying to find a golf course in San Jose area. I ended up at an old gate at Quarry Road. I could see the course, but couldn't get there.
    28 Nov 2012, 06:38 PM Reply Like
  • were you in the rough??? lol
    28 Nov 2012, 06:40 PM Reply Like
  • Quarry Road is no mans land over there. Even in the wilderness, still no issues. I guess SJ's spirit has my back, huh?
    28 Nov 2012, 06:53 PM Reply Like
  • Ah, Quarry Road, my old stomping grounds.
    Almaden Lake Park right there used to be the quarry. I used to fish there back in the late 70s and catch all sorts of stuff: rock bass. large mouth bass, crappy, etc. You had to toss 'em back though since everything was loaded with mercury. (Still can't eat the fish out of the Lake Park.)
    28 Nov 2012, 07:21 PM Reply Like
  • Full pipeline of hot new products all selling out.


    An installed base of mobile users who are both wealthier and free-er spending than Android users.


    Biggest market share in wealthiest markets. Smallest in weakest markets.


    Maps? So what. Nobody buys a smart phone for the maps.
    27 Nov 2012, 02:05 PM Reply Like
  • lol I know PLENTY of people that have gotten rid of their GPS units and gone to google maps. Part of the reason Apple developed their own maps is because they didn't like the power google had in their space (along with the fact that ONLY android users were getting the full google product with turn-by-turn voice navigation).


    It's funny when Apple users poo-poo features that their phones either suck at or don't come with.


    (No one needs a USB port, expandable storage or HDMI on their phone/tablet etc.). (No one needs plug-n-play capability on their devices)
    27 Nov 2012, 02:32 PM Reply Like
  • your just a lucky guy
    27 Nov 2012, 02:52 PM Reply Like
  • Chop.... Get a mini and get happy!
    27 Nov 2012, 03:37 PM Reply Like
  • I already got a mini tablet before Apple decided to put out a copycat product ;)
    27 Nov 2012, 05:06 PM Reply Like
  • There would likely be no viable tablet market without the iPad or the iPhone. I'm sure you know already know that chop, so...nice try with the intentional misdirection and the negative spin...
    27 Nov 2012, 06:15 PM Reply Like
  • And Steve jobs said there was no point to creating a smaller tablet......and here we are. Aapl followed the competition....
    27 Nov 2012, 11:38 PM Reply Like
  • So what? The guy never changes his mind? You don't know much about him, do you? He flip flopped all the time.


    And Steve Jobs said no 3rd party apps.....and here we are.


    The competition showed the way to success? Jobs made that change of mind a long time ago, and 7" tablets were total flops at the time of that decision.


    Again...nice try!
    28 Nov 2012, 12:52 AM Reply Like
  • but what about the guy walking to the farmers market using apple maps and nearly walked over a block in the wrong
    27 Nov 2012, 02:07 PM Reply Like
  • A whole block? Was he 80 yrs old? That can be some ordeal for the elderly; could dehydrate, suffer from heat stroke, become disoriented and wander off, never to be found again...maybe the farmer's dogs can help locate the poor lost soul?
    27 Nov 2012, 05:59 PM Reply Like
  • I haven't had any issues either with maps. I agree with mollytjm, it must be bad in some parts of the country or Apple is already working on correcting the data.
    27 Nov 2012, 02:10 PM Reply Like
  • sure beats buying one from a gas station....
    27 Nov 2012, 02:15 PM Reply Like
  • I always keep a good physical road map book in the car just in case they cost like 10-15$ and never run out of batteries.
    27 Nov 2012, 02:18 PM Reply Like
  • There's no issue with the maps and clearly it isn't that big of a deal.


    That's why they fired a bunch of guys who have worked in the map division.
    27 Nov 2012, 02:23 PM Reply Like
  • Every one of your posts is apple hatred. you need to get a life, bro.
    27 Nov 2012, 02:40 PM Reply Like
  • And all of yours are pro AAPL, bro.
    27 Nov 2012, 05:43 PM Reply Like
  • need a translater if you are going to ask direction from gas station now adays,,,no wonder Warren Buffet never moved....
    27 Nov 2012, 02:23 PM Reply Like
  • Ok. I've been using maps with very few issues. It has some great new improvements. However, I was downtown Chicago looking for the office of an attorney. My map said I was within half a block so I parked my car at a public garage for $40. Then proceeded to walk to the designated location with my girlfriend who was wearing high heels. It turned out I was over 4 blocks away! I had to take a cab back to the parking garage. I almost got killed over that one. So it was a huge blow to my confidence in it. NO EXCUSE for being that far off in a large city like Chicago. This is not something SJ would have let happen. Heads should roll. I'm glad they did.
    27 Nov 2012, 03:34 PM Reply Like
  • Apple appearing more like a regular company. How did that get released? That is a bigger questions than just one guy.
    27 Nov 2012, 07:53 PM Reply Like
  • I was misdirected once using Maps. And I'll take that one error over not having navigation with Google Maps on iOS.
    27 Nov 2012, 08:14 PM Reply Like
  • Forstall and Williamson have about 25 years with Apple between them.
    Are they dunderheads and Apple never figured it out until now, or did Apple just jettison some of it's most loyal and valued employees?
    27 Nov 2012, 08:24 PM Reply Like
  • The answer depends on if you are long, short or indifferent.
    27 Nov 2012, 08:38 PM Reply Like
  • Balmer is the ultimo dunderhead and he is still there
    27 Nov 2012, 09:24 PM Reply Like
  • "The answer depends on if you are long, short or indifferent."




    The answer is the answer regardless.
    28 Nov 2012, 12:18 AM Reply Like
  • I thought Forstall was the sacrificial lamb ?


    He wasn't enough to keep the investor gods happy ?


    . . . so they tossed in another lamb for good measure ?
    27 Nov 2012, 08:42 PM Reply Like
  • I agree that Forstall already was ousted, though that seemed to be in the works for many months. Must be more to this than what was in the article, i would think that there is no need for an additional sacrifice. Eddy Cue is forming his online services team, I would think it probably has more to do with that than with shareholders. Cue has a lot on his plate now, and maybe Williamson was not inspiring confidence in how he was going about fixing maps. Sacrifice seems doubtful as a reason.
    27 Nov 2012, 10:08 PM Reply Like
  • One good thing about the company is that they are not afraid of getting rid of bad apples.
    27 Nov 2012, 10:32 PM Reply Like
  • In spite of the praises of "Maps" it lacks:
    Public transport
    28 Nov 2012, 04:57 AM Reply Like
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