After execs with ConAgra made it perfectly clear on a conference call earlier (wrapup) that the...
Nov 27 2012, 13:33 ET
After execs with ConAgra made it perfectly clear on a conference call earlier (wrapup) that the allure in buying Ralcorp Holdings is to try to dominate the market for private label foods, the next question for the sector is how far can the food giant go. The company can add distribution channels at outlets such as Costco (COST +0.7%) and Whole Foods Market (WFM -0.9%), while also making private label products for huge accounts like Wal-Mart, McDonald's, and Kroger. Are Kellogg (K +0.5%), Kraft (KRFT +1%), and General Mills (GIS +0.7%) in any trouble or will the formidable marketing clout of the packaged food companies beat back the challenge?