Ford (F) exec Jim Farley says the automaker may look at new ways to demonstrate the fuel...

|About: Ford Motor Company (F)|By:, SA News Editor

Ford (F) exec Jim Farley says the automaker may look at new ways to demonstrate the fuel efficiency of its models. Advertisements for the new Fusion hybrid already highlight that the car "doubles the fuel economy of the average vehicle" to shift from the traditional hyping of mpg numbers. The move comes after Kia Motors and Hyundai were caught overstating their mpg ratings earlier this year.