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Coffee drinkers in 48 select Starbucks (SBUX +1.7%) stores have the opportunity to pay $7 for a...

Coffee drinkers in 48 select Starbucks (SBUX +1.7%) stores have the opportunity to pay $7 for a single cup of a special Costa Rica blend. The move appears to be more about pumping up online sales for the product on the company's website rather than a precursor to a national rollout. The end game: Self-professed "coffee geeks" have created a sub-market for premium blends with prices approaching fine wine, so execs with Starbucks may be probing the upper bounds.
Comments (3)
  • berbno1
    , contributor
    Comments (1242) | Send Message
     
    in case you missed Jimmy Kimmel last night..."just how stupid we are."

     

    http://huff.to/Rj0EY6
    28 Nov 2012, 01:07 PM Reply Like
  • jrepasch
    , contributor
    Comments (826) | Send Message
     
    Funny. There's a fool born every minute.

     

    Long SBUX but can't afford to drink it.

     

    joni
    28 Nov 2012, 08:56 PM Reply Like
  • tsabar
    , contributor
    Comments (83) | Send Message
     
    SBUX coffee is not fit for human consumption, that is why they came up, with a premium blend for 7 bucks!
    Will never drink their coffee but own the stock, cause a sucker is born every minute!
    28 Nov 2012, 03:47 PM Reply Like
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