Coffee drinkers in 48 select Starbucks (SBUX +1.7%) stores have the opportunity to pay $7 for a...

|About: Starbucks Corporation (SBUX)|By:, SA News Editor

Coffee drinkers in 48 select Starbucks (SBUX +1.7%) stores have the opportunity to pay $7 for a single cup of a special Costa Rica blend. The move appears to be more about pumping up online sales for the product on the company's website rather than a precursor to a national rollout. The end game: Self-professed "coffee geeks" have created a sub-market for premium blends with prices approaching fine wine, so execs with Starbucks may be probing the upper bounds.