For the first time, comScore is counting PC and mobile users in its rankings of U.S. visitors to...
For the first time, comScore is counting PC and mobile users in its rankings of U.S. visitors to Web properties. According to the firm, about 51% of Google's (GOOG) U.S. visitors access it via mobile devices, and about 12% are mobile-only. For Yahoo (YHOO), those numbers are 50% and 13%, and for Facebook (FB), it's 51% and 16%. Microsoft (MSFT) has a lot of catching up to do: its numbers are only 24% and 1%. The mobile shift has been seen as a dual-edged sword for Facebook and Google, though each has made a lot of progress (I, II) in improving monetization.
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