Backing up past remarks from execs, Facebook (FB) says it isn't planning to develop its own games, even if its amended deal with Zynga (ZNGA) will soon allow it to. Nonetheless, many think amendment provisions that subject Zynga to "Facebook's standard terms of service" will put an end to its special relationship with the social networking giant. "Facebook is moving toward treating all developers as equal," says the CEO of Zynga rival/lawsuit target Kixeye. ZNGA -7.6%. FB +0.7%.