Let the buying begin. Now that Hostess can officially entertain offers for its well-known brands...

|By:, SA News Editor

Let the buying begin. Now that Hostess can officially entertain offers for its well-known brands in the liquidation process, the guessing game is on over which firm will buy what asset. P-E firms are likely to be an active participants, but Grupo Bimbo, Flowers Foods (FLO +1%), Sara Lee (HSH +0.2%), and Kraft (KRFT +0.1%) are also getting bandied around as potential players. The bidding is expected to be fast and furious with the brands freed from painful union contracts and factory outlays, while Hostess CEO Greg Rayburn expects multiple asset sales instead of a single buyer.