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Though J.C. Penney's (JCP -3.6%) new boutiques pull up the profitability of stores, will it be...

Though J.C. Penney's (JCP -3.6%) new boutiques pull up the profitability of stores, will it be fast enough to make up for the bleeding of long-time customers from the other portions of stores. The new plan is to spruce up and streamline those sections, as well as add more mannequins to showcase fresh lines. The numbers game: JCP makes less than half of what Gap churns up per square foot.
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  • skipper69
    , contributor
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    Replace the proposed mannequins with selling associates NOW! I Spent considerable time in a Sears hardware dept yesterday (Sunday). Even this department was staffed with 9 selling associates and all with iPods to provide requested data (prices, % off, in-stock on items, completing sale, etc). NOTE: Sears was very busy.

     

    Then went to JCP store, same mall-had three central cash wraps in entire store, each with three associates. Customers were left to their own initiative to find prices, % off if any, in-stock on additional colors, sizes. NOTE: JCP was no where near as busy as Sears.

     

    I nearly cried...have retirement coming from JCP...I hope!
    3 Dec 2012, 04:50 PM Reply Like
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