Though J.C. Penney's (JCP -3.6%) new boutiques pull up the profitability of stores, will it be...

|About: J.C. Penney Company Inc. (JCP)|By:, SA News Editor

Though J.C. Penney's (JCP -3.6%) new boutiques pull up the profitability of stores, will it be fast enough to make up for the bleeding of long-time customers from the other portions of stores. The new plan is to spruce up and streamline those sections, as well as add more mannequins to showcase fresh lines. The numbers game: JCP makes less than half of what Gap churns up per square foot.