McDonald's (MCD) says the McRib sandwich officially comes back to stores on December 17th (some...


McDonald's (MCD) says the McRib sandwich officially comes back to stores on December 17th (some earlier) in what will be an effort to put a late charge into sluggish Q4 sales. While the release of the sandwich is timed to generate a swell of marketing buzz, the price of pork is also a consideration. (McRib locator)

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Comments (4)
  • tampabay
    , contributor
    Comments (393) | Send Message
     
    Raise your prices MCD..forget about Pork..short term driver of some sales
    5 Dec 2012, 04:11 PM Reply Like
  • Michael Bryant
    , contributor
    Comments (6304) | Send Message
     
    They need to stay low to compete.
    5 Dec 2012, 07:29 PM Reply Like
  • tampabay
    , contributor
    Comments (393) | Send Message
     
    They don't need to sell $1 double cheeseburgers, chicken sandwiches and any size coffee to "compete"..thats giving away your product(s), not driving profits...
    6 Dec 2012, 10:00 AM Reply Like
  • Michael Bryant
    , contributor
    Comments (6304) | Send Message
     
    Um.........have you paid for a lunch for a family of 4. It cost me $20?
    7 Dec 2012, 09:07 AM Reply Like
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