Activision Blizzard (ATVI) fights back against the rise of casual gaming as retail sales of...

|About: Activision Blizzard, Inc (ATVI)|By:, SA News Editor

Activision Blizzard (ATVI) fights back against the rise of casual gaming as retail sales of "Call of Duty: Black Ops II" top $1B within the first 15 days of release. Activision CEO Bobby Kotick points out that the "Call of Duty" franchise has now generated more revenues than cinema sales of the "Harry Potter" and "Star Wars" series. Kotick's clearly a man not afraid of the non sequitur.