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Activision Blizzard (ATVI) fights back against the rise of casual gaming as retail sales of...

Activision Blizzard (ATVI) fights back against the rise of casual gaming as retail sales of "Call of Duty: Black Ops II" top $1B within the first 15 days of release. Activision CEO Bobby Kotick points out that the "Call of Duty" franchise has now generated more revenues than cinema sales of the "Harry Potter" and "Star Wars" series. Kotick's clearly a man not afraid of the non sequitur.
Comments (8)
  • stupid.


    a movie ticket is a mere $12 or less.


    COD sells for $60. Divide that by 5, and you get it down to an earthly $200 million.


    I'm pretty sure big movies generated more than $200 million worldwide within 15 days.
    6 Dec 2012, 05:26 AM Reply Like
  • Did he talk about number of games sold vs. number of tickets sold? No. Your comment is 100x more irrelevant than his.
    6 Dec 2012, 06:51 AM Reply Like
  • Actually, it's only ~5x less relevant. Not 100x.
    7 Dec 2012, 03:36 AM Reply Like
  • actually, only 5x less relevant.
    7 Dec 2012, 03:36 AM Reply Like
  • Lower sales due to free or $1 smartphone games is as much a misnomer as PC sales declining due to lack of interest in games. There is a huge base of PC gamers out there. Consoles are still popular too. See xbox and ps3 sales on black friday.
    6 Dec 2012, 08:14 AM Reply Like
  • Low user score

    6 Dec 2012, 08:31 AM Reply Like
  • I don't see the significance in comparing video game sales to theater sales... and is it right to only compare 'cinema sales' of star wars and harry potter? I mean both of them have at least a dozen games on consoles/pc's endless merchandising, harry potter has it's on theme park and star wars probably will too...


    I don't think COD can touch either of those franchises unless you ignore 70% of those franchises and then compare/contrast.
    6 Dec 2012, 08:54 AM Reply Like
  • Its his way to remind the world that the video games industry generates revenues too. He is right, revenues are significant, but growth is uncertain. That's why a company such as ATVI who owns the best franchises and impressive track record can't move its stock price outside the $10-$12 range.
    6 Dec 2012, 12:28 PM Reply Like
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