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Procter & Gamble (PG +0.7%) gets taken to task in a piece in Fast Company over its "muddled"...

Procter & Gamble (PG +0.7%) gets taken to task in a piece in Fast Company over its "muddled" marketing message and lack of focus on some key brands. The question is asked on how many products can come under one brand name before the consumer becomes confused, overwhelmed, and stressed? According to the writers, the path to profits for P&G is through a simplified course of "one concept, one message" per category.
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Comments (2)
  • spald_fr
    , contributor
    Comments (2734) | Send Message
     
    By last count, I believe there are 113 different types of Crest toothpaste.
    7 Dec 2012, 11:14 AM Reply Like
  • wineguy42
    , contributor
    Comments (37) | Send Message
     
    I don't find that hard to believe
    7 Dec 2012, 04:19 PM Reply Like
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