Procter & Gamble (PG +0.7%) gets taken to task in a piece in Fast Company over its "muddled"...

|About: The Procter & Gamble Company (PG)|By:, SA News Editor

Procter & Gamble (PG +0.7%) gets taken to task in a piece in Fast Company over its "muddled" marketing message and lack of focus on some key brands. The question is asked on how many products can come under one brand name before the consumer becomes confused, overwhelmed, and stressed? According to the writers, the path to profits for P&G is through a simplified course of "one concept, one message" per category.