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DreamWorks Animation (DWA) hires Michael Francis to be its new global brand officer, tasked with...

DreamWorks Animation (DWA) hires Michael Francis to be its new global brand officer, tasked with finding new ways to create revenue channels for the company's stable of characters. If the name sounds familiar it's because it's the same Michael Francis who bolted from J.C. Penney in a move that raised a few eyebrows.
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