DirecTV (DTV -1.1%) plans to charge new customers in the L.A. $3 more per month for access to...

|By:, SA News Editor

DirecTV (DTV -1.1%) plans to charge new customers in the L.A. $3 more per month for access to all four of the regional sports networks it offers. The bigger issue: The move is another warning shot in what looks to be a protracted war between cable and media companies over how sports coverage and fees will be sliced up with more regional sports networks popping up. With live coverage of major sporting events on the Internet still largely a non-factor, there should be enough carriage fees and advertising revenue to keep both sides plush. Sports coverage players: ESPN (DIS), NBC Sports (CMCSA), Madison Square Garden (MSG), Fox Sports (NWS), CBS Sports (CBS), Yes Network.