New Yahoo (YHOO) COO Henrique De Castro is planning a big overhaul of the Internet giant's ad...

|By:, SA News Editor

New Yahoo (YHOO) COO Henrique De Castro is planning a big overhaul of the Internet giant's ad sales model, sources tell Kara Swisher. Each sales rep will now sell all of Yahoo's ad products, with responsibilities split up along industry verticals (automotive, entertainment, etc.). That's how ex-employer Google does things, but not Yahoo, which splits responsibilities based on region and ad type. Some attrition is expected within Yahoo's sales force, already reported to be feeling neglected in the Marissa Mayer era.